From athlete and fan experiences to facility management and operations, sports technology is transforming the industry. Enhanced wearables and AI-driven performance analysis are revolutionizing training methodologies, while VR and AR are making fans feel more immersed in the action. Advancements in equipment and facilities are improving both operational efficiency and safety. And advanced data analytics are providing valuable insights for strategy and engagement.
In 2024, a significant shift towards accessible technology will empower sports practitioners to adopt more comprehensive and data-driven approaches to training and performance analysis. For example, access to Catapult Vector devices and sophisticated video analysis tools will enable semi-professional football clubs to perform player assessment in a way that was previously only available to top-tier teams.
A growing number of sports players are also focusing on individualized training regimens based on their unique physical and technical needs. For example, goalkeepers’ focus on reflexes rather than endurance requires a different approach to their training than other positions. Enhanced data analytics and sports-specific algorithms can help coaches develop tailored programs that will maximize each player’s potential.
In addition, new sports technologies are allowing athletes to train with and compete against their favorite athletes in virtual environments. For example, gamification of workouts lets sports lovers see if they could hang with tennis star Serena Williams or golf legend Tiger Woods. This trend is also opening the door to esport leagues, where teams and players can compete remotely from anywhere in the world.