Sports leagues, athletes and teams rely on social media to connect with fans in real time, drive engagement and build brand awareness. Every once in a while, an event happens that captures the world’s imagination. From a dog saving a soccer goal to a team’s mascot’s funny antics, these viral sports moments go beyond the box score and create indelible memories for sports fans.
These micro-moments can leave athletes, spectators and sports fans alike in awe of the human spirit and the unpredictability of the game. Some are heartwarming tributes while others delve into controversial topics such as gender equality or male chauvinism.
One of the most iconic viral sports moments happened during the 2010 World Cup when a soccer player named Jump tried to put a Catalan hat on the trophy. While security personnel stopped him, the video quickly went viral, reminding everyone of the lighter side of sports and the awe-inspiring moments that make the sport so unique.
No Olympic athlete wants to fall short of their goal after training for it all their life. But if you do, it might be better to do so while wearing a costume. That’s what pole vaulter Anthony Ammirati did when his — uh, manhood — got in the way of his attempt.
Even though he failed to win a gold medal in the 10-meter air pistol competition, Turkish shooter Ruslan Dikec won the hearts of millions with his iconic stance. Using just a yellow earplug and regular glasses, the silver medalist’s pose was replicated by other Olympians and instantly became an internet sensation.